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IDEAS
Wendy’s
Opportunity: Help launch the iconic Wendy’s brand in Australia, leveraging her sassy and endearing tone loved by her fans across the globe.
Insight: Aussie redheads have long been the subject of teasing and throwaway labels, yet Wendy’s, which was founded by a proud redhead.
Idea: Redhead Redemption.
B&T Awards: Best Integrated Ad Campaign
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