WORK
IDEAS

VitaPet  
The Barking Boardroom


On top of the brand launch for VitaPet Food4Life, I also helped to concept and write a whole raft of always-on TikTok content. The concept was that dogs actually created the food for VitaPet. After all, who knows what dogs want more than dogs themselves?

We executed it by creating our very own dog version of “The Office”, using both client and agency pets as the stars of our ‘show’. We created specific characters that people could identify with and also see a little bit of their own dog in there.















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