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Tasting Australia
The problem? Too few foodies knew about it. So we boldly rebranded Tasting Australia and repositioned it as the festival for food lovers everywhere.
The brand’s key ingredient became its personality. We gave Tasting Australia a knowing, food-obsessed voice that could speak directly to food lovers, wherever they were. From AFL boundary signage to Sydney’s Mardi Gras, wherever we showed up, we spoke to the foodies there, and made it clear Tasting Australia was the festival for them.
Because if jus know, jus know.