WORK
IDEAS
St Hugo: The DR3
That’s why we created pretention-free wine. The DR3 by St Hugo, with Daniel Ricciardo and brought it to life from the ground up. From the partnership with Daniel Ricciardo, to the name, brand identity and launch campaign purely via social, everything we did pushed against category conventions and made DR3 a fine wine young people could relate to.
Results:
24,274 visitors to sthugo.com in the first month, exceeding KPI’s by 658%.
#1 selling wine on Amazon UK within first week of launch.
DR3 Coonawarra Cabernet Sauvignon sold out in 22 days.
538,366 engagements.