Cetaphil: Hype-Free Skincare
In a crowded skincare category rife with elitism, complexity, overclaim and hype, Cetaphil stands out as something altogether simpler. Not flashy. Not expensive. Not even particularly nice looking. ‘Just’ dependably effective. It’s almost boringly good.
This integrated campaign with online video, social filter, social posts and OOH followed one brave influencer’s tell all interview of her love for Cetaphil.