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Angostura Bitters: Stay Dry

Initial concept


Dry July is an annual challenge to go alcohol-free for the month of July. Ironically, it’s also the wettest time of the year in Australia.
So to catch the attention of sober curious sippers, we created another way to help them stay dry throughout July. 

We partnered with Sydney bartenders to model a rainwear merch drop from Angostura Bitters alongside the non-alcoholic serve, before dropping each piece exclusively on Instagram with a stylish lookbook. 






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